Displaying posts tagged with

“game marketing”

Jul
22
2010

Has the game industry finally figured out women?

A new study published recently  show that women outspend men. As reported by gamasutra
In their second annual survey on “Virtual Goods Market Penetration and Growth in North America,” the two firms found that the median of digital goods purchases grew 67 percent from $30 in 2009 to $50 in the current year. [...]

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